Welcome to Research in Action. We are a group of experienced industry analysts who help:
We do that by continually surveying businesses across the globe on their experiences with technology vendors.
We help technology buyers to shortlist suitable vendors with our Vendor Selection Matrix reports.
We help technology buyers and/or vendors to justify their projects through our Real ROI research.
We accompany technology buyers during their Vendor Selection Matrix process.
We advise vendors clients on market needs, positioning and competition.
We present at international and local business and industry events or webinars.
We believe in OUTSIDE-IN research and marketing. The only thing that matters, is what the market (OUTSIDE of the vendor) thinks or perceives:
Research in Action is exactly that: what we say or write is supported by detailed market research that inform our insights and predictions.