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MARKETING AUTOMATION

Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks. Originally focused on email marketing, marketing automation now refers to a broad range of automation and analytic tools used in marketing departments. The purpose of a marketing automation platform is to streamline sales and marketing organizations by replacing high-touch, repetitive manual processes with automated solutions. The Marketing Automation marchitecture represents and organizes the key roles and phases in the digital marketing discipline while the Marketing Process Automation S-Curve has organized many different marketing processes along a maturity cycle and reports how many companies have automated which processes along that journey.

August 2020
Vendor Selection Matrix™ – Digital Marketing Service Providers: The Top 20 Global Vendors 2020

May 2020
Vendor Selection Matrix™ – Sales Engagement Management SaaS And Software: The Top 15 Global Vendors 2020

March 2020
Vendor Selection Matrix™ – Marketing Lead Management SaaS And Software: The Top 15 Global Vendors 2020

November 2019
Vendor Selection Matrix™ – Through-Channel Marketing Automation SaaS And Software: The Top Global Vendors 2020                 Vendor Selection Matrix™ – Channel Marketing And Enablement SaaS And Software: The Top Global Vendors 2020                         Vendor Selection Matrix™ – Partner Relationship Management SaaS And Software: The Top Global Vendors 2020

October 2019
Vendor Selection Matrix™ – Account-Based Marketing SaaS And Software: The Top 20 Global Vendors 2019

August 2019
Vendor Selection Matrix™Digital Asset Management SaaS Und Software: Die Top 15 Anbieter In Deutschland 2019

July 2019
Vendor Selection Matrix™ – Digital Asset Management SaaS And Software: The Top 20 Global Vendors 2019

June 2019
Vendor Selection Matrix™ – Web Experience Management SaaS And Software: The Top 20 Global Vendors 2019

March 2019
Vendor Selection Matrix™ – Sales Engagement Management SaaS And Software: The Top 20 Global Vendors 2019

December 2018
Vendor Selection Matrix™ – Brand Content Management SaaS And Software: The Top 20 Global Vendors 2019

October 2018
Vendor Selection Matrix™ – Marketing Lead Management SaaS And Software: The Top 20 Global Vendors 2019