Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks. Originally focused on email marketing, marketing automation now refers to a broad range of automation and analytic tools used in marketing departments. The purpose of a marketing automation platform is to streamline sales and marketing organizations by replacing high-touch, repetitive manual processes with automated solutions. The Marketing Automation marchitecture represents and organizes the key roles and phases in the digital marketing discipline while the Marketing Process Automation S-Curve has organized many different marketing processes along a maturity cycle and reports how many companies have automated which processes along that journey.