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MARKETING AUTOMATION

Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks. Originally focused on email marketing, marketing automation now refers to a broad range of automation and analytic tools used in marketing departments. The purpose of a marketing automation platform is to streamline sales and marketing organizations by replacing high-touch, repetitive manual processes with automated solutions. The Marketing Automation marchitecture represents and organizes the key roles and phases in the digital marketing discipline while the Marketing Process Automation S-Curve has organized many different marketing processes along a maturity cycle and reports how many companies have automated which processes along that journey.

November 2022
Vendor Selection Matrix™ – Customer Data Management

October 2022
Vendor Selection Matrix™ – Sales Engagement Management

August 2022
Vendor Selection Matrix™ – Marketing Resource Management

March 2022
Vendor Selection Matrix™ – Marketing Automation Platforms

December 2021
Vendor Selection Matrix™ – Marketing Event Management

October 2021
Vendor Selection Matrix™ – Partner Management Automation

August 2021
Vendor Selection Matrix™ – Brand Content Management (Full Report)

May 2021
Vendor Selection Matrix™ – Product Information Management

April 2021
Vendor Selection Matrix™ – Account-Based Marketing

February 2021
Vendor Selection Matrix™ – Digital Experience Management

January 2021
Vendor Selection Matrix™ – Digital Asset Management

December 2020
Vendor Selection Matrix™ – Customer Data Management

October 2020
Vendor Selection Matrix™ – Marketing Resource Management

August 2020
Vendor Selection Matrix™ – Digital Marketing Service Providers

May 2020
Vendor Selection Matrix™ – Sales Engagement Management (Full Report)

March 2020
Vendor Selection Matrix™ – Marketing Lead Management (Full Report)

November 2019
Vendor Selection Matrix™ – Through-Channel Marketing Automation
Vendor Selection Matrix™ – Channel Marketing And Enablement
Vendor Selection Matrix™ – Partner Relationship Management

October 2019
Vendor Selection Matrix™ – Account-Based Marketing

August 2019
Vendor Selection Matrix™Digital Asset Management (Deutschland)

July 2019
Vendor Selection Matrix™ – Digital Asset Management

June 2019
Vendor Selection Matrix™ – Web Experience Management

March 2019
Vendor Selection Matrix™ – Sales Engagement Management

December 2018
Vendor Selection Matrix™ – Brand Content Management

October 2018
Vendor Selection Matrix™ – Marketing Lead Management