NEWS
TIME FOR OUTSIDE IN RESEARCH
MARKET TRENDS
Every year, Research In Action surveys 10,000+ enterprise IT and business decision makers in order to gain insights on strategy, investments and ongoing challenges of technology innovation in the IT and marketing automation realm.
QUANTITATIVE DATA
Data-To-Go™ is a tool to cater to organizations seeking quality data without the overhead of traditional survey development and analysis, using an AI mining tool on our extensive Research In Action survey database.
RETURN ON INVESTMENT
The Research In Action Real RoI Calculations™ takes an approach of statistical validity. Every Real RoI Calculations™ project we do is specific to the product or service in question. We use a minimum of 25 survey results taken from actual customer implementa-tions or projects.
VENDOR COMPARISON
The Vendor Selection Matrix™ is a primarily survey-based methodology for vendor evaluation where 63% of the evaluation is based on a survey of enterprise IT or business decision makers and 37% on the analyst’s opinion.
Our Vendor Selection Matrix™ Research Areas
Digital Experience Management
Digital Experience Monitoring
Digital Experience Analytics Platforms
Digital Employee Experience Management
Artificial Intelligence Predictive Analytics
Artificial Intelligence in Marketing
AIOps Solutions
Application Release Orchestration
Continuous Integration / Continuous Deployment Pipeline
Data Center Infrastructure Management
DevOps Platforms
Enterprise Service Management
Hybrid Cloud Management
IT Financial Management / Technology Business Management
IT Service Management
LegalTech
Observability Platforms
Project and Portfolio Management
SAP-Centric Application Lifecycle Management
Service Operations
Strategic Portfolio Management
Unified Endpoint Management
Value Stream Management
Account-Based Marketing
Brand Content Management
Customer Data Management
Digital Asset Management
Experimentation Platforms
Lead Generation Automation
Marketing Event Management
Marketing Lead Management
Marketing Operations Automation
Marketing Resource Management
Partner Management Automation
Product Analytics Platforms
Product Information Management
Revenue Marketing Automation
Sales Engagement Management