OUR MISSION

Welcome to Research in Action. We are a group of experienced industry analysts who help:

 

    •   Buyers of technology understand who are the leading potential suppliers for their  project
    •   Marketers of technology hear feedback on how the market perceives and rates their offerings
 
 

We do that by continually surveying businesses across the globe on their experiences with technology vendors. 

 

 

Research reports

 

 

 

 We help technology buyers to shortlist suitable vendors with our Vendor Selection Matrix reports.

We help technology buyers and/or vendors to justify their projects through our Real ROI research.

 

Advisory projects

                   

 

 

 

We accompany technology buyers during their Vendor Selection Matrix process.

We advise vendors clients on  market needs, positioning and competition. 

 

Events

                  

 

 

 

We present at international and local business and industry events or webinars.  

OUR VISION

We believe in OUTSIDE-IN research and marketing. The only thing that matters, is what the market (OUTSIDE of the vendor) thinks or perceives:

 

  •   Customers define a vendor’s brand
  •   Business people label their projects in their taxonomy
  •   Rankings and ratings need substantial market input. 
 

Research in Action is exactly that: what we say or write is supported by detailed market research that inform our insights and predictions.

 

 

OUR FOCUS AREAS

OUR METHODOLOGIES

MARKET TRENDS

Every year, Research In Action surveys 10,000+ enterprise IT and business decision makers in order to gain insights on strategy, investments and ongoing challenges of technology innovation in the IT and marketing automation realm.

MARKET POTENTIAL

From our survey results, we also gain a good understanding of market sizes and growth. This is one key dimension of the Research In Action (Technology) Market Potential Assessment methodology. The other three dimensions used in our methodology are: (1) Technology,      (2) Adoption and (3) Implementation.

RETURN ON INVESTMENT

The Research In Action Real RoI Calculations takes an approach of statistical validity. Every Real RoI Calculations project we do is specific to the product or service in question. We use a minimum of 30 survey results taken from actual customer implementations or projects.

VENDOR COMPARISON

The Vendor Selection Matrix™ is a primarily survey-based methodology for vendor evaluation where 62.5 % of the evaluation is based on a survey of enterprise IT or business decision makers and 37.5 % on the analyst’s opinion.