James is a recognized and extensively published expert in B2B digital analytics and experience technologies, with extensive experience researching, advising, and leading implementations for B2B marketing, product, and operational solutions.

He has led professional services at B2B tech companies like MapInfo, Dell, Gomez, and Alterian, where he was responsible for rolling out advanced analytics and technology solutions across industries such as finance, insurance, technology, retail, and gaming.

James spent nine years with Forrester’s prestigious customer insights program leading Forrester’s digital intelligence research including coverage of digital analytics, product analytics, and experience analytics technology ecosystems.

Recently James has held executive roles in marketing, product marketing, and strategy within high-growth B2B data and experience technology firms.


James McCormick, Research Director
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