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BLOG 20.01.2020

What to expect from Research In Action in 2020?
by Dr. Thomas Mendel P.D., Managing Director Research In Action.

2020 will be an exciting year for Research In Action. With the addition of two seasoned analysts we are now in a position to fully cover the following three research areas:

  • IT Automation
  • Marketing Automation
  • Services Automation

In the first half of 2020 expect us to publish the following Vendor Selection Matrix™ reports:

  • IT Automation
    • Application Release Optimization: The Top Global Vendors
    • Robotic Process Optimization: The Top 15 Global Vendors
    • Value Stream Management: The Top 15 Global Vendors
    • AI Powered Chatbot Platforms: The Top 15 Global Vendors
    • Technology Business & Resource Management: The Top 15 Global Vendors
    • IT And Enterprise Service Management: The Top 20 Global Vendors
    • IT Und Enterprise Service Management: Die Top 20 Anbieter für den gehobene Mittelstand in Deutschland
  • Marketing Automation
    • Marketing Lead Management: The Top 20 Global Vendors
    • Sales Engagement Management: The Top 20 Global Vendors
    • Digital Marketing Services: The Top 20 Global Vendors
  • Services Automation
    • Cloud Application Migration Services: The Top 20 International Vendors
    • Digital IT Transformation Services: The Top 20 International Vendors
    • Beratungsdienstleistungen zur Digital IT Transformation: Die Top 20 Anbieter für den gehobenen Mittelstand in Deutschland
    • Remote Infrastructure Management: Die Top 20 Anbieter in Deutschland
    • SIAM Consultinganbieter: Die Top 20 Anbieter für den gehobenen Mittelstand in Deutschland
    • IT Supplier Risk and Performance Management Software Products: Die Top 20 Anbieter für den gehobenen Mittelstand in Deutschland

One of the key differentiators of Research in Action in the analyst world is the Vendor Selection Matrix™. In contrast to most other offerings that rank vendors, the Vendor Selection Matrix™ research process begins with a survey of leading enterprise IT or business decision makers which provides 60% of the comparative vendor evaluation. It provides a true outside-in view that is built on the most important benchmark available – the voice of the customer. This is balanced by analyst subject matter expert input fed by a combination of intensive interviews with software or services vendors and their clients, plus the informed, independent points-of-view – all of which combine to make Research in Action Vendor Selection Matrix™ reports so unique.

All Vendor Selection Matrix™ reports use our extensive surveys as the starting point. Here is an example of the one used for the global IT Automation research:

Looking forward to read your comments.

To infinity…and beyond!

Thomas Mendel

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