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An extensive Vendor Selection Matrix™ treatment of ESM, ITSM and SUEM

BLOG / By Dr. Thomas Mendel

Propensity to switch DAM, DX and ABM Vendors

BLOG / By Dr. Thomas Mendel

How software vendors view analyst companies in 2021

BLOG / By Dr. Thomas Mendel

The Research In Action market influence proven once again

BLOG / By Dr. Thomas Mendel

Step aside ITSM please, here comes ESM (finally)

BLOG / By Dr. Thomas Mendel

Propensity to switch Customer Data Management vendors

BLOG / By Dr. Thomas Mendel

Marketing is responsible for Customer Data in your company

BLOG / By Dr. Thomas Mendel

Research In Action exciting Research Agenda For 2021

BLOG / By Dr. Thomas Mendel

Managing all Marketing resources in your company

BLOG / By Dr. Thomas Mendel

The good, bad, and ugly of Value Stream Management

BLOG / By Dr. Thomas Mendel