who we are 2

Vendor shortlists through outside-in customer insights.


Analyst knowledge and experience.


Vendor Selection Matrix.

Insights. Knowledge. Experience. The definition of insights at Research In Action is different; simply explained — vendors, solutions, and experiences are analyzed from the perspective of the customer and then presented meaningfully. 

Our team of analysts specializes in understanding market trends. We eliminate complexity and create tangible value for our clients, helping their decision making in key core topic areas.

We aid decision makers with vendor shortlists via the Vendor Selection Matrix.

We advise enterprise buyers on strategy and other key challenges.

We present at global and local business and industry events.