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Propensity to switch Customer Data Management vendors

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Marketing is responsible for Customer Data in your company

BLOG / Von Dr. Thomas Mendel

Research In Action Exciting Research Agenda For 2021

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Managing all Marketing resources in your company

BLOG / Von Dr. Thomas Mendel

The good, bad, and ugly of Value Stream Management

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Customer satisfaction and the Research In Action Recommendation Index

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Measuring the propensity to switch vendors

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Watch out for blind spots in your SaaS renewal strategy

BLOG / Von Dr. Thomas Mendel

Marketing resources need to be managed as a business

BLOG / Von Dr. Thomas Mendel

DevOps Engineer: IT’s most in-demand job title for the future

BLOG / Von Dr. Thomas Mendel